How to Write a Sponsorship Proposal

Doug Pitassi

August 30, 2022

When writing a sponsorship proposal, it is essential to know what the event organizers are looking for. Include your contact details at the foot of the proposal and clearly describe what you’re trying to achieve. It is also vital to provide tangible benefits and measurable results. After you’ve developed a sponsorship proposal, you should begin to contact your list of potential sponsors.

Do your homework

When preparing a sponsorship proposal, it’s important to include personal details. A good proposal dedicates an entire page to the prospect’s information, including their name and a high-res logo. You should also have a high-level overview of the opportunity, highlighting the value of the sponsorship.

The first step is to do your research. Many sponsors have specific requirements for student projects. Make sure to speak with your academic advisor for advice. Also, remember that sponsored proposals take a long time to review, so starting early is essential. Make sure that your submission has the signature of the institutional sponsor.

The next step is to prepare a brief letter that asks for sponsorship. Explain what you are looking for and lay out various packages. You can also state that you’re happy to discuss details with the sponsor. Don’t forget to include your contact details and the team website.

Talk to the rightsholder

Developing a solid sponsorship proposal requires that you talk to the rightsholder. Most sponsorship proposals focus entirely on the rightsholder and do not consider the sponsor’s needs. They tend to use a search-and-replace approach, which sponsors hate. Instead, use the technology of technology to gather information and to talk to the rightsholder.

In your sponsorship proposal, include creative ideas to leverage the rightsholder’s brand. This will show that you know your sponsor’s goals and objectives and understand how their brand will benefit from the relationship. The best leverage ideas are those that work across time and geography. Then, work together with the rightsholder to develop more creative ideas.

Include hygiene benefits

Many benefits can be offered as part of a sponsorship package. Providing hygiene benefits is one of them. It is a proven benefit that 90 percent of sponsorship seekers will offer. You can offer these at various scales and in many different ways. Most sponsorship seekers offer hygiene benefits as part of their sponsorship packages.

However, hygiene benefits are the least powerful benefits. They are mainly interchangeable with other forms of sponsorship. To create solid support, you must create meaning. If you want your sponsorship proposal to be successful, do not fixate on the commodity benefits. Instead, focus on the benefits that add meaning to the sponsorship package.

Create a clear call to action

If you want sponsors to sign up for your sponsorship program, you must create a strong proposal. An effective proposal will include a call to action that will prompt the sponsor to contact you. This is a critical part of your proposal, as sponsors will lose interest if they do not know what to do next. This call to action can come in many forms, including a call, an email, a form, and a follow-up. It should be simple and easy to follow.

Your sponsorship proposal should also include an explanation of what the sponsorship will accomplish for the sponsor. Your sponsor should understand your goals and how the money raised will benefit their business. It’s essential to show that the sponsorship will benefit the sponsor in both financial and non-financial ways. Sponsors can help your organization generate potential customers, network with other companies, and establish new business relationships.

The best CTAs are short and to the point. A call-to-action phrase that is short and uses a powerful verb will be most effective. The call to action phrase is the most effective if it conveys a sense of urgency.